London, December 20, 2017
The GOOD DESIGN® Awards, the oldest and most prestigious global awards program for
design excellence and design innovation, have announced winning designs from CNH Industrial
N.V. (NYSE: CNHI / MI: CNHI) brands Case IH and CASE Construction Equipment for 2017.
The winners are the Case IH Autonomous Concept Tractor and the CASE G Series Wheel
Loaders, both of which have been designed by CNH Industrial’s in-house Industrial Design
Center and developed together with the Company’s Innovation and Engineering teams.
Case IH, a global agricultural brand of CNH Industrial, unveiled the world’s first high
horsepower, cabless autonomous concept tractor in 2016, marking a revolutionary step
forward in tractor design. The Design Center used the current Case IH Magnum CVX row crop
tractor as the starting point for the brand’s autonomous concept. The concept’s design was
focused on both form and function, reimagining the tractor for a future autonomous era by
eliminating the traditional operator cab and crafting sleek and dynamic lines. Styling was also
used to both enhance functionality and house the required technology, whilst following a
coherent design language. The aggressive headlights, sculpted bonnet and distinctive
silhouette are complemented by carbon fiber front fenders, two-tone black and red wheel rims
and signature LED status running lights.
CASE, the global construction equipment brand of CNH Industrial, introduced the all-new G
Series wheel loaders in November 2016. Its new standards in operating comfort, interface and
safety, make the G Series the most intuitive and easy-to-operate wheel loader that CASE has
ever produced. The brand will in fact mark 60 years of wheel loader production in 2018. This
particular product series spans seven new models scaled for work ranging from supply yards,
building construction and agriculture up to quarries and mass excavation. Every element of the
cab of this latest generation range has been designed to provide an automotive feel with
industrial performance thanks to its enhanced styling, superior comfort, ergonomy, practical
innovation and instinctive technology. The design also ensures best-in-class visibility, with a
one-piece windshield that provides an unobstructed panoramic view to the front; multiple rear
view convex mirrors, rear view display and slim engine hood offer excellent rear visibility; and
the LED work light packages provide great visibility in low-light applications.
The CNH Industrial Design Center, led by David Wilkie, is dedicated to the Company’s different
segments: Agricultural Machinery, Construction Equipment, Commercial Vehicles and
“On behalf of the entire Design Center, we are honored to have been recognized with two Good
Design® awards,” said David Wilkie, Head of the CNH Industrial Design Center. “This is a
reflection of the dedication of our team, as we strive to look beyond the conventions of industrial
design and challenge ourselves and the industry to consider new and dynamic solutions for
sectors such as agriculture and construction in this case.”
The Chicago Athenaeum Museum of Architecture and Design and Metropolitan Arts Press Ltd.
present the Museum's annual GOOD DESIGN® Awards Program for the most innovative and
cutting-edge industrial, product, and graphic designs produced around the world.