London, September 12, 2017
To mark the return to school, CNH Industrial is teaming up with Telethon Foundation in support
of all children with rare genetic disorders, for whom the start of the new academic year can
present an extra challenge. The #Andarelontano (“Go far”) initiative aims to support these
children and their families so that they can face the beginning of the school year without
trepidation, and “go far”.
CNH Industrial has decided to make a donation to the Telethon Foundation for all children of its
Italian employees who are starting elementary school this year. The 800 or so children will each
receive a letter with a small gift (a Telethon coloring album) from the company, to involve them
in this solidarity initiative for the benefit of other young students born with a rare genetic
In addition, merchandise (T-shirts, caps, etc.) in the CHN Industrial brand stores can be
purchased at a discounted price compared with the list price, and the difference is being
donated to the Telethon Foundation. The brand store websites are www.cnhindustrialstore.com,
www.caseihshop.com, www.steyr-traktoren.com (FanShop area), www.caseceshop.com, www.ivecofanshop.com, www.ivecobusfanshop.com and www.fptstore.it. Other in-house
promotional initiatives are under way involving over 17,000 Italian employees in a joint effort to
support #Andarelontano, including direct donations on the dedicated website created by
Telethon Foundation, www.andarelontano.it.
CNH Industrial plans to raise a total of around €15,000 on behalf of the #Andarelontano
campaign, further underlining the support that the company has provided to Telethon
Foundation over many years, having participated in a number of end-of-year televised
fundraising marathons. It is a commitment that CNH Industrial also intends to renew for the
upcoming 2017 edition.