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Steyr

​​STEYR has a strong background, particularly in Austria, and an impressive history. Over the past decades the brand’s strength has developed, and STEYR has maintained market leadership in the agricultural, municipal and forestry segments, even in times of great change. “Made in Austria” has proven to be a synonym for high quality.

The scope of application of STEYR products is extensive and has grown considerably over the years. Austria’s variety of landscapes has positioned STEYR tractors as being flexible, reliable, and efficient across the range of applications.

CNH Industrial’s commitment to our premium STEYR vehicles is underlined by our recent investment in the St. Valentin plant. ​This investment decision also underlines our commitment to make sure we continue to offer the highest quality machinery to our customers in the agriculture, municipalities, forestry, lawn and industry sectors.

HISTORY

1947

The very beginning: The first Steyr tractor, the Type 80, is produced.​

1957

Enormous growth: The St. Valentin plant in Austria becomes part of Steyr-Daimler-Puch AG.​

1963

Steyr launches the loader wagon and starts front loader production.​

1974

​Steyr assembly and commercial divisions move to St. Valentin from Steyr.​

1990

Restructuring at Steyr-Daimler-Puch AG leads to the tractor and agricultural machinery divisions regrouping as Steyr Landmaschinentechnik GmbH (SLT), based in St. Valentin, Austria.

1996

Case Corporation acquires Steyr Landmaschinentechnik AG and the company is named Case-Steyr Landmaschinentechnik.​

1999

Fiat Group acquires Case Corporation and merges it with New Holland N.V. to create CNH Global, a world leader in farm machinery and construction equipment.

2011

Steyr forms part of Fiat Industrial, the demerged Capital Goods arm of Fiat Group.​

2013

New beginnings: CNH Industrial is formed, following the merger of Fiat Industrial and CNH Global N.V.

2017

​​Celebrating 70 years of history​​​

Awards

Tractor of the Year 2017

​​​​​Category Tractor of the Year

​​​​​​The Steyr 4145 Profi CVT​ elected finalist​

I​​n the Tractor of the Year category for the prestigious award competition.​

CREOS award 2016, Austria

​​​​1 x CREOS Gold


In the category "Dialogue Marketing"

For "STEYR Quest", a type of Pokémon Go for STEYR fans

2 x CREOS Bronze


In the category "Social & Digital Media"

F​or the advertising campaign STEYR@thebeach​ as well as the announcement of the new flagship Terrus CVT

Machine of the Year 2016 - distinction in large tractor category

For the new Terrus CVT, the flagship tractor from STEYR

Conferred by Deutscher andwirtschaftsverlag (DLV), a German agricultural publishing group with over 30 print titles and more than 40 websites globally, announced at Agritechnica 2015 trade fair

Tractor of the Year 2016 - Best Utility

For the STEYR 4115 Kompakt tractor elected finalist

From the Tractor of the Year award jury panel composed of a group of independent international journalists specialized in agricultural mechanization, for the best tractor in the European market

Agricultural Machine of the Year 2015

For the STEYR 6230 CVT tractor

Announced during the AGROTECH show in Kielce (Poland)

CREOS Gold award

2014

​For Print and Radio to the STEYR New Advertising Campaign

From Creos Award jury panel (Austria)​​

Milestones in Agricultural Engineering

2013

​​For the Steyr Multi​​

​​A​t Agritechnica (Germany)

Zilveren Aar (Silver Spike)

2013

​For the Steyr Ecotronik

At Agribex (Belgium) ​​

Silberner Agrarfuchs (Silver Agriculture Fox)

2012

​​Awarded to the Steyr Antiblockiersystem

B​y Landwirtschaftskammer Oberösterreich & Österreichischen Bauernzeitung at Agraria trade show Austria