London, July 28, 2020

Hemp, once the mainstay of a myriad of commercial and industrial products, suffered one of the sharpest declines in cultivation in the history of agriculture. This article explains why this versatile and sustainable crop went from ubiquity to anonymity and how New Holland Agriculture, a global agricultural brand of CNH Industrial N.V. (NYSE: CNHI / MI: CNHI), is spearheading its revival. The reader is provided with a brief history of the hemp industry, an analysis of some of the common misconceptions that surround this crop and an in depth description detailing the innovative projects that New Holland is pioneering in the U.S. to help stimulate its renaissance.

One of the most exciting initiatives sees New Holland partnered with the National Hemp Association, North America’s leading non-partisan hemp advocacy group based in Washington D.C. The aim of this partnership is to promote the return of hemp as a commodity crop by providing education and thought leadership to potential suppliers.

The article is illustrated with video footage and images and contains interviews with the New Holland team who provide valuable insight and a glimpse of the commitment and passion of the people who are driving this project.

CNH Industrial is committed to a better future and is, therefore, actively involved in protecting the environment and preventing climate change by championing more sustainable agricultural practices and crops. Hemp, which can be used in a extensive array of both commercial and industrial products, paired with its sustainable and regenerative character, is truly unique. Find out more about the hemp renaissance at: cnhindustrial.com/renaissanceindustrialhemp_eng