BEHIND THE WHEEL: THE IVECO SOLIDARITY CARGO MAKES UP FOR LOST TIME
London, December 23, 2021
The global pandemic has left in its wake a trail of broken dreams, missed opportunities and lives put on hold. Thankfully, though, stories of hope and happiness are beginning to emerge. The town of Cantanhede in the state of Maranhão, northeast Brazil, is one such story and was chosen by IVECO, the commercial vehicles brand of CNH Industrial N.V. (NYSE: CNHI /MI: CNHI), for its Solidarity Cargo 2021 edition.
The project supports culture, education, and health initiatives that have suffered from the impacts of the pandemic and the video highlights how the Solidarity Cargo has been able to help. We meet Maria, 70, overjoyed at having received new sewing machines donated by the Solidarity Cargo allowing her to prepare the costumes for the local Tambor de Crioula dance festival. Neide, who runs a community project explains how the donation from IVECO of 300 Christmas toys for children will be the highlight at the revived monthly meeting of the villagers at their community centre. And there is an emotional interview with Gilcineia, a teacher at the Fimina dos Santos Barros Municipal School who describes how the Solidarity Cargo has donated computers and science equipment to her pupils.
The Solidarity Cargo Project was started in Brazil in 2015 and brings help to those living in situations of social vulnerability in states such as Bahia, Minas Gerais, and Pará. Towns and cities in these areas were selected due to their low Human Development Index (HDI). The tool, developed by the United Nations, measures levels of social and economic development. CNH Industrial and IVECO are proud to support these local communities with the Solidarity Cargo delivering hope and happiness at this special time of year.
Watch the episode at: cnhindustrial.com/IvecoSolidarityCargo