CNH JOINT VENTURE WITH SHANGHAI TRACTOR & INTERNAL COMBUSTION ENGINE CORPORATION RECEIVES GOVERNMENT APPROVAL
Shanghai New Holland Agricultural Machinery Corp., Ltd., was formed by an agreement between Shanghai Tractor and Internal Combustion Engine Corporation (STEC), a wholly-owned subsidiary of Shanghai Automotive Industry Corporation (Group), and CNH's New Holland brand of agricultural equipment. The joint venture company will manufacture, distribute and ultimately export agricultural tractors under 100 horsepower.
"This new company is an alliance formed by two leaders. Together, we expect to improve the mechanization of agriculture in China," said Paolo Monferino, president and chief executive officer of CNH. "Shanghai Tractor is the industry leader in China, has an excellent reputation and brings its extensive knowledge of the market to Shanghai New Holland. CNH will share the New Holland brand's technology and ultimately, its distribution network. New Holland now has a full line presence in the People's Republic of China and I expect this joint venture company will foster improved local economic activity and increased farm productivity in the world's most populous country."
"We expect our joint venture to capitalize on each party's advantages and to share the resources of both sides to further develop the Chinese agricultural industry and help farmers become more productive. We expect the JV to participate in the process of globalization of the Chinese economy and ultimately be a world-class supplier of agricultural machinery," said Li Ji Rong, general manager of STEC.
When the board convenes for the first time on Tuesday, December 11, directors are expected to confirm the new company's leadership by electing Li Ji Rong as its chairman of the board, Jean-Marc Perrier as its vice chairman, Lucio Catone as the company's managing director and Shen Quan as the executive deputy general manager. In addition, directors are expected to establish operating guidelines, fiduciary policies and other matters.
It is expected that annual output at Shanghai New Holland will reach over 18,000 tractors and about 16,000 engines by 2007. CNH will hold a 60 percent equity share and Shanghai Tractor will hold the remaining 40 percent equity share. The joint venture company is based in Shanghai Tractor's existing facility in Shanghai and will produce New Holland and Shanghai Tractor branded tractors. CNH will share certain of its New Holland tractor technology and will integrate Shanghai New Holland into its global sourcing pattern. As the joint venture develops and market conditions allow, CNH and Shanghai Tractor expect the joint venture to introduce other agricultural equipment. Shanghai Tractor, a leading manufacturer of 50-65 horsepower tractors in China, will open its distribution network to the joint venture company.
With the formation of Shanghai New Holland, the New Holland brand will produce the full range of agricultural tractor horsepower options within China. In September 1999, the Harbin New Holland Beidahuang Tractor Ltd., joint venture was formed for the production of 100-180 horsepower tractors.
Shanghai Tractor & Internal Combustion Engine Corp., a wholly owned subsidiary of Shanghai Automotive Industry Corporation (Group), is the recognized leader in medium horsepower tractor applications and serves to foster the increasing mechanization of farms throughout China. The company has 80 percent market share in its related segment and has significant expertise in medium horsepower tractor applications. Shanghai Brand tractors are a well-known trade mark authorized by the Municipality of Shanghai and in each of the last five years, have been awarded the title of Shanghai Famous Brand Product and Customer Satisfaction Product.
"This new company is an alliance formed by two leaders. Together, we expect to improve the mechanization of agriculture in China," said Paolo Monferino, president and chief executive officer of CNH. "Shanghai Tractor is the industry leader in China, has an excellent reputation and brings its extensive knowledge of the market to Shanghai New Holland. CNH will share the New Holland brand's technology and ultimately, its distribution network. New Holland now has a full line presence in the People's Republic of China and I expect this joint venture company will foster improved local economic activity and increased farm productivity in the world's most populous country."
"We expect our joint venture to capitalize on each party's advantages and to share the resources of both sides to further develop the Chinese agricultural industry and help farmers become more productive. We expect the JV to participate in the process of globalization of the Chinese economy and ultimately be a world-class supplier of agricultural machinery," said Li Ji Rong, general manager of STEC.
When the board convenes for the first time on Tuesday, December 11, directors are expected to confirm the new company's leadership by electing Li Ji Rong as its chairman of the board, Jean-Marc Perrier as its vice chairman, Lucio Catone as the company's managing director and Shen Quan as the executive deputy general manager. In addition, directors are expected to establish operating guidelines, fiduciary policies and other matters.
It is expected that annual output at Shanghai New Holland will reach over 18,000 tractors and about 16,000 engines by 2007. CNH will hold a 60 percent equity share and Shanghai Tractor will hold the remaining 40 percent equity share. The joint venture company is based in Shanghai Tractor's existing facility in Shanghai and will produce New Holland and Shanghai Tractor branded tractors. CNH will share certain of its New Holland tractor technology and will integrate Shanghai New Holland into its global sourcing pattern. As the joint venture develops and market conditions allow, CNH and Shanghai Tractor expect the joint venture to introduce other agricultural equipment. Shanghai Tractor, a leading manufacturer of 50-65 horsepower tractors in China, will open its distribution network to the joint venture company.
With the formation of Shanghai New Holland, the New Holland brand will produce the full range of agricultural tractor horsepower options within China. In September 1999, the Harbin New Holland Beidahuang Tractor Ltd., joint venture was formed for the production of 100-180 horsepower tractors.
Shanghai Tractor & Internal Combustion Engine Corp., a wholly owned subsidiary of Shanghai Automotive Industry Corporation (Group), is the recognized leader in medium horsepower tractor applications and serves to foster the increasing mechanization of farms throughout China. The company has 80 percent market share in its related segment and has significant expertise in medium horsepower tractor applications. Shanghai Brand tractors are a well-known trade mark authorized by the Municipality of Shanghai and in each of the last five years, have been awarded the title of Shanghai Famous Brand Product and Customer Satisfaction Product.