Harold Boyanovsky brings more than 36 years' management experience in the equipment business to his new position. Boyanovsky began his career with International Harvester in 1966 where he subsequently held management positions in field sales, marketing, and product development. In 1980, he managed the crop production strategic business unit and in 1982, he was named director of marketing for North America. A year later, he was named general sales manager for International Harvester. Joining J.I. Case in 1985, he managed the company's Asia/Pacific operations and later served as director of business development and marketing for Europe. Boyanovsky was promoted in 1994 to vice president of product support. In 1996, he was appointed senior vice president and general manager of the Case construction equipment business in North America and in 1998 became the senior vice president and general manager for all Case operations in North America. Following the merger of Case and New Holland, Boyanovsky was appointed president, worldwide agricultural equipment products in November 1999.