NEW HOLLAND IS FEATURED IN THE LATEST JAMES BOND FILM 'CASINO ROYALE'
TURIN, Italy- (April 25, 2006) The James Bond production company chose New Holland, the global construction equipment manufacturer member of the Fiat Group, to supply a total of 11 machines, including two W190 wheel loaders, tosupport the making of this latest blockbuster. A W190 will have the starring role in the film's opening sequence where, in a special Bond chase situation, the new James Bond - Daniel Craig - also making his debut appearance, gives chase to one of the film's villains, "Two Fingers."
The remaining New Holland machines, including crawler excavators, backhoe loaders and skid steer loaders, will be used to create a realistic construction site, where the action sequence takes place. Filming for this sequence has already been completed in the Bahamas.
Said Luigi Monti, Vice President Global Marketing for New Holland, "We are proud to announce our partnership in the next James Bond movie 'Casino Royale.' There are many strong similarities between Bond and New Holland. Bond has a strong history, with an impressive heritage of renowned leading actors associated as 'Bond' men."
New Holland has an even longer history and its own star line-up of famous, heritage brands - Fiat Kobelco, Kobelco, O&K, New Holland Construction and Fiatallis: 236 combined years of experience for one stronger, global brand, and in any launch the tradition becomes a new product.
Bond and New Holland are loyal, dependable, trustworthy, solid and have passion for their jobs. Bond has the latest technology at his fingertips and is a problem solver, as is New Holland, with its leading-technology, global alliance partner, Kobelco.
Already a star on job sites around the world, the W190 can be seen on the New Holland stand at Paris' Intermat (Hall 5A, stand G131) to be held from April 24-29 at the Centre d'Expositions, ZAC Paris-Nord 2, 93420 Villepinte.