FORMULA 1 - FERRARI AND CASE IH ON THE PODIUM
INDIANAPOLIS, Indiana(July 2, 2006) - "Ferrari's spectacular victory with its first and second positions in the Indianapolis Formula 1 race fills us with joy and confirms the extraordinary teamwork of the Ferrari team," said Mario Ferla, President of Case IH, a leading brand in the agricultural equipment sector and part of the Fiat Group.
"We are proud that Fiat, main shareholder of Ferrari, has allowed its logo to be replaced for the first time on the Prancing Horse's Formula 1 cars with the Case IH logo at the two North American Grand Prix, in Indianapolis and in Montreal. This is a strong indication of the importance of our brand which belongs to the Fiat Group", says Ferla.
"Considering that Formula 1 races attract over 1 Bilion television viewers worldwide, this is a big opportunity for the Case IH brand to share the global spotlight with Ferrari, together with the Case IH dealers, customers and employees invited to the two North American Grand Prix. Both brands are recognized all over the world for the success of their products, for their standards of excellence, for the red colour of their products. In Indianapolis and in Montreal, we celebrated with joy the marriage of the two red brands", concluded Ferla.