NEW HOLLAND "GOES FOR GOLD"
TURIN, Italy, June 29, 2006 -The leading agricultural equipment manufacturer New Holland, a member of the Fiat Group, has brought together more than 1,500 representatives of its European dealer network in Turin to share its plans for leadership and success. As the home of the Winter Olympic Games, Turin was the ideal place to honor a brand that is aiming for excellence and growth, and is ready to win the challenges of today's agricultural equipment business.
"We are here to state our determination to be the leader and the most profitable agricultural brand in Europe," said Marco Mazzù, President of the New Holland brand. "New Holland is today the most global player in our industry, a company of international reach with local expertise. In partnership with our dealers and with a passion for satisfied customers, we will set the standard for our industry by offering the widest and best product offering, complemented by the most excellent customer support."
Harold Boyanovsky, President and CEO of CNH (Case New Holland) (NYSE:CNH), concurred, highlighting the solid foundation on which New Holland is ready to build on, with continued investments in product, quality and people. "Now is the right time for New Holland to grow even stronger. We are ready to take on this challenge and win."
The strong commitment of the New Holland management was reinforced by Sergio Marchionne, CEO of Fiat SpA (FIA.MI, NYSE:FIA) and Chairman of CNH Case New Holland, who stated: "I have no doubt that CNH Case New Holland has a solid foundation for the future thanks to strong brands which have tremendous capabilities to define the future in each of our markets worldwide, including Europe, where we want to play a leading role. In point of fact, we want to enhance our role and to be the leader. We have the right strategy, and we are resolute about transforming our company into a best-in-class industry leader. We want to pursue it with rigour and determination."
The New Holland team presented its business strategy and action plan aiming at leading the New Holland brand and dealers to be the most successful and profitable in Europe. An innovative approach to the business, streamlined and effective company processes, an industry-leading product offering, a passion for quality and service excellence, an aggressive and targeted marketing approach - all key elements of New Holland's strategy for leadership and success, and all put the customer at the forefront of everything New Holland does.
The passion and energy shared by the 1,500 New Holland dealers and team members present in Turin reached across borders through live satellite links to company and dealer employees gathered in nine New Holland sites in France (Coex and Le Plessis), Italy (Modena and Jesi), UK (Basildon), Germany (Heilbronn), Belgium (Zedelgem), Spain (Madrid) and Poland (Plock). The complete European New Holland team was thus brought together in this event to take on the challenge and, together, go for gold.