NEW HOLLAND LAUNCHES NEW TRACTOR SERIES T7000
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TURIN, Italy ? (Feb. 5, 2007) - New Holland, a brand of the Fiat Group (MI. FIA) and a leader in the agricultural machinery business, introduced in Malaga, Spain, the new T7000 tractor series produced in its Basildon, UK, plant.
Presented last November for the first time at the Bologna, Italy EIMA trade fair, the T7000 wants to play a key role in the most important market segment, tractors ranging from 100 to 200 horsepower targeting big cash crop farmers who represent almost half of the European tractor market. France and the UK will be the main market for this product family, where New Holland expects to sell about 70% of the total volume.
At Malaga more than 1,800 participants, including dealers and New Holland internal staff, will take part in a training program during the next nine weeks.
"The T7000 is the result of continuous product development efforts done in close contact with our customers, who had an opportunity to test the machines in the field to get a product really designed with them in mind," said Lorenzo Sistino, President, New Holland. "This tractor meets our customers' expectations: more power and more productivity, reduced costs and fuel consumption as well as an extremely pleasant and safe working environment."
New Holland is a global, full-line construction equipment brand bringing together the knowledge and experience of its heritage brands - Fiat Kobelco, Kobelco, O&K, New Holland Construction and Fiatallis. New Holland is supported by more than 700 dealers with over 1600 outlets in more than 100 countries, plus the strength and resources of its world-wide commercial, industrial, product support and finance organisations. More information about New Holland and its products can be found online at www.newholland.com.