TURIN -- June 18, 2007 -- New Holland Construction, one of the world leaders in construction equipment and a FIAT Group brand, has now made a move onto the lifestyle scene with a range of branded products to satisfy all tastes and needs, available for purchase online since June 1. It is the first time that the producer of the "friendly giants" used to build roads, bridges and buildings has offered such a wide, varied line of articles: from items for the office to leisure goods, and from "family" activities to outdoor living. For New Holland, Fiat's yellow brand, this is a way of making itself better known to the public at large.

 

"Through the "New Holland Construction store" we wish to become part of the everyday life of a large number of consumers, with stylish, top-quality products," explains Luigi Monti, Vice President Global Marketing for New Holland. "With a line of casual clothing, combined with elegantly designed articles of various kinds, we want to give our brand and logo the familiarity and appeal worthy of a name that leads its sector, which is now making its entry into the homes of consumers the world over."

 

Exclusive products were developed in association with some of the leading clothing and leisure brands. From the zip-up Eroi sweaters to the technical skiing gear produced by Kappa, to the complete golf set by Wilson Staff, all the way through to the Swatch and Locman watches and the Mont Blanc pens; from the series of Victorinox products, including the closable USB fob with integral ball-point pen and tiny flashlight, through to the products for the youngest and keenest construction equipment enthusiasts: a vast range of models of the New Holland machines to scale 1:50 and 1:32, starring the W190B wheel loader, protagonist of "Casino Royale," the latest chapter in the adventures of Her Majesty's most famous secret agent, James Bond. What's more, an electric toy modelled on a New Holland backhoe loader has been exclusively produced in association with Peg Perego. The toy will be included in the Peg Perego catalogue and distributed in all major shopping centres around the world.

 

The more than 800 articles in the catalog can be purchased online at the Internet address www.store.newholland.com. The site is in five languages and is easy to navigate. All orders are directed to the Florence warehouse, which handles the delivery of style and quality with the New Holland brand all over the world.

 

                               

 

New Holland is a division of CNH Global N.V. (MILAN: FIA) (NYSE: CNH). The company is a global, full-line construction equipment brand, with a network of 700 dealers and more than 1,800 outlets in 100 countries. New Holland brings together the strength and resources of its world-wide commercial, industrial and finance organisations. Thanks to the experience of its foundation heritage brands, New Holland can proudly point to quality products at the technological state of the art, fully compliant with safety standards and environmental regulations. More information can be found on line at www.newholland.com.