100,000TH MACHINE PRODUCED AT NEW HOLLAND'S LECCE PLANT
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LECCE, Italy - (April 2, 2008) - The New Holland Construction Equipment plant in Lecce today celebrated the production of its 100,000th construction equipment machine: a 23-ton W270B wheel loader, the flagship model of the series B which became famous through its appearance in the James Bond film "Casino Royale."
The series B completes New Holland's wheel loaders offering, which now consists of a range of 8 models covering the 10-to-23-ton segment. Launched on the market last year, the W270B wheel loader is a highly versatile and reliable machine, offering low fuel consumption, high productivity, exceptional stability and outstanding operator comfort.
"The Lecce plant, which serves about 70 countries and exports 80% of its production, is a milestone in our company's history," said Giampiero Biglia, New Holland Construction's market manager for Italy. "During the last few years we have invested heavily in improving the already high quality standard of the machines produced at this plant. We are proud of having reached this impressive milestone, which reflects the excellence of our production processes."
This manufacturing plant stands out for its ability to manage a high degree of complexity: it produces 20 models of wheel loaders in almost 900 different versions, 26 models of telescopic handlers with almost 1,500 versions, and 10 models of crawler dozers in 120 versions. All this is made possible by state-of-the-art production processes, variable mix assembly lines and, above all, the high degree of professionalism of the plant's workforce.
"Today we are also celebrating another major achievement, as our telescopic handler was named Product of the Year by the North American Construction Equipment magazine," said Santi Cugno, Lecce plant manager.
The magazine, which is recognised as one of the foremost commentators on the construction equipment industry, selects every year the 100 new products it considers the best in each category for technological innovation, productivity, environmental performance and safety. The magazine rewarded the new, New Holland series M telescopic handlers, which are in their first year of distribution in the United States, for their lifting and material handling capacity.
New Holland is a global, full-line construction equipment brand, with a network of 700 dealers and more than 1,800 outlets in 100 countries. The company brings together the strength and resources of its world-wide commercial, industrial and finance organizations. Thanks to the experience of its foundation heritage brands, New Holland can proudly point to quality products at the technological state of the art, fully compliant with safety standards and environmental regulations. More information can be found on line at www.newholland.com New Holland Construction Equipment is a brand of CNH Global N.V., (NYSE:CNH), a majority-owned subsidiary of Fiat Group (FIA:MI).