Case Throws Rockin' Block Parties To Celebrate Skid Steer 40TH Anniversary

CASE THROWS ROCKIN' BLOCK PARTIES TO CELEBRATE SKID STEER 40TH ANNIVERSARY

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Climb Inside for a Chance to Win a New Case Skid Steer

RACINE, Wis. - (May 20, 2009) - In celebration of its 40th year manufacturing skid steer loaders, Case Construction Equipment today announced the launch of the Case Rockin' Block Party campaign. This year-long series of events will be held at Case dealerships across North America.

Case began producing skid steers in 1969 after acquiring the Uni-Loader line from Universal Industries. During the past 40 years, Case has sold nearly 250,000 skid steers. "We're an industry leader and proud of our heritage," said Jim Hasler, Case Vice President. "Our tough, compact and versatile skid steers are found on landscaping, highway and construction projects everywhere. We're celebrating this milestone with customers at Case dealerships across the United States and Canada."

Case expects 40 or more Rockin' Block Parties to be thrown by Case dealers this summer. "Customers, co-workers and family members will be invited to celebrate our 40th anniversary with a day of music, prizes, food and fun," explained Hasler. "Plus, we're inviting customers to climb in the cab of a skid steer for a demo -- and a chance to win a new skid steer, valued at more than $47,000."

Case Rockin' Block Parties benefit Habitat for Humanity
The Case Rockin' Block Party events also promote local Habitat for Humanity affiliates. Both Case and its dealers are donating funds towards their local Habitat for Humanity organizations. Plus, businesses will be encouraged to volunteer manpower and other in-kind support at the Case events.

Case and its dealers have supported Habitat for Humanity for several years. Not only have they donated more than $140,000 during this time, but they also helped build several homes. "Contractors have incredible impact on local Habitat for Humanity affiliates." Hasler added, "We will help several dozen communities this year through donations from Case, our dealers and contractors at the Rockin' Block Parties. Together, we hope to generate an additional $80,000 for Habitat for Humanity."

Since 1976, Habitat for Humanity has built more than 300,000 houses around the world, providing safe, decent, affordable shelter for more than 1.5 million people in more than 3,000 communities.

Log on to CaseCE.com
To find out where Case Rockin' Block Parties will be held, log on www.CaseCe.com. At the site, customers can win Case merchandise online. Customers can also submit a story, photo or video describing why their Case skid steer is the rock star on their job site.

"We're looking for people who love Case just as much as we do," said Jim Hughes, Case Brand Marketing Manager. "So, if you think you've put more hours on your Case skid steer than anybody else, if you've put your Case skid steer to the test in a unique application, or if you run more skid steer attachments than anyone you know, enter your story, photo or video in the challenge." Winners from several categories will receive a $1,000 CNH Capital revolving account gift card. Complete details are available online.

40 years and still rockin'
For 40 years, equipment operators have recognized the value of multi-attachment machines. "Case has always pushed the envelope with its skid steer line," Hughes said. "From the original Case 1530 Uniloader skid steer to the new 400 Series 3, you can track the evolution of features that have put Case skid steers in a class of their own."

The new Case 400 Series 3 skid steers feature radial- and vertical-lift configurations, redesigned cabs offering more room and better visibility, and superior serviceability for increased uptime. These machines are available with temperature-controlled cabs, hydraulic quick couplers, Ride Control and MP3 player ports. To further boost productivity, more than 75 compatible attachments are available for Case skid steers.

For Case Rockin' Block Party details and additional skid steer product specifications, customer testimonials, competitive comparisons, finance offers and more, please visit www.CaseCe.com.

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Case Construction Equipment sells and supports a full line of construction equipment around the world, including the No. 1 loader/backhoes, articulated trucks, excavators, telescopic handlers, motor graders, wheel loaders, vibratory compaction rollers, crawler dozers, skid steers, compact track loaders and rough-terrain forklifts. Through Case dealers, customers have access to a true professional partner--with world-class equipment and aftermarket support, industry-leading warranties and flexible financing. More information is available at www.casece.com/na. Case Construction Equipment is a brand of CNH (NYSE:CNH), a majority-owned subsidiary of Fiat Group (FIA:MI).