CNH APPOINTS VICE PRESIDENT, CONSTRUCTION EQUIPMENT EUROPE
For more information please contact:
Communications (630) 887-2345
TURIN, Italy - (March 29, 2010) - CNH announced today the appointment of Henrik Starup as Vice President, Construction Equipment Europe. Reporting to James E. McCullough, President and CEO of CNH Construction Equipment Business, Starup is responsible for further developing and strengthening the Case Construction Equipment and the New Holland Construction brands positioning in the marketplace.
"I am very pleased to welcome Henrik to the leadership role of our European construction equipment organization," said James E. McCullough. "He comes with a strong cross-cultural background and an extensive experience built in the sales, marketing and dealer development areas that demonstrate his ability to lead with confidence and successfully grow the construction equipment business. I am confident that he will build effectively on the respective heritage and strengths of Case Construction Equipment and New Holland Construction, leading our two brands to future growth and continued success."
Starup joins CNH from IVECO, and brings to his new role over 20 years experience in sales and marketing gained through leadership positions held in Denmark, the Nordic countries, Germany and at European level for the heavy, medium and light line. Most recently, he was General Manager for the German market, building IVECO's exposure and market share in this country.
CNH Global N.V. is a world leader in the agricultural and construction equipment businesses. Supported by more than 11,600 dealers in approximately 170 countries, CNH brings together the knowledge and heritage of its Case and New Holland brand families with the strength and resources of its worldwide commercial, industrial, product support and finance organizations. CNH Global N.V., whose stock is listed at the New York Stock Exchange (NYSE:CNH), is a majority-owned subsidiary of Fiat S.p.A. (FIA.MI). More information about CNH and its Case and New Holland products can be found online at www.cnh.com.