CNH ANNOUNCES STRATEGIC PARTNERSHIP WITH ORKEL AS
CNH, a global leader in the agricultural and construction equipment businesses, today announced a long term strategic partnership with Orkel AS, the Norwegian market leader in high performance fixed chamber round balers, compactors and...
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LUGANO, Switzerland -- (March 8, 2011) -- CNH, a global leader in the agricultural and construction equipment businesses, today announced a long term strategic partnership with Orkel AS, the Norwegian market leader in high performance fixed chamber round balers, compactors and tractor trailers.
CNH’s partnership with Orkel will involve several key collaboration areas to further reinforce CNH’s leadership in the agricultural business. CNH will acquire intellectual property rights and tooling for Orkel’s fixed chamber round balers (FCRB) and Orkel will become CNH’s preferred engineering partner for the development of high performance/heavy duty new generation of FCRBs.
This alliance brings together CNH’s expertise in tractors, sprayers, combines, forage harvesters and other agricultural equipment of all classes and power ranges with Orkel’s leading technology in high performance fixed chamber round baler products.
"Our partnership with Orkel - a key player in the heavy duty fixed chamber round baler and compactor sector - is a sign of CNH’s intention to strengthen its presence in the Hay & Forage business. This agreement brings CNH’s product offering in line with market trends and requirements to better meet the evolving needs of our global customers,” said Richard Tobin, President and CEO of CNH.
"We are very excited about the prospect of leveraging our market position for the benefit of our customers in Europe and becoming CNH’s engineering partner in the premium baler segment," said Jarl Gjonnes, Owner and President of Orkel.
Orkel-CNH products will be sold under the Orkel, New Holland Agriculture and Case IH brands through their respective dealer networks.
CNH Global N.V. is a world leader in the agricultural and construction equipment businesses. Supported by approximately 11,300 dealers in approximately 170 countries, CNH brings together the knowledge and heritage of its Case and New Holland brand families with the strength and resources of its worldwide commercial, industrial, product support and finance organizations. CNH Global N.V., whose stock is listed on the New York Stock Exchange (NYSE:CNH), is a majority-owned subsidiary of Fiat Industrial S.p.A. (FI.MI). More information about CNH and its Case and New Holland products can be found online at www.cnh.com.
Orkel AS, based in Fannrem, mid Norway, is one of the largest manufacturers of farm machinery in Norway. Round chamber balers, compactors, tractor trailers and snow blowers are the main products. Orkel AS has a unique position on the domestic market, due to its long and lasting service for the Norwegian farmer. Over the years, Orkel AS products have earned a reputation of being top quality, and being well-fitted for the rough Scandinavian demanding conditions. The company has been leading in the development of new products enabling its customers to meet the challenges of the future. More information: http://orkel.no/home/