London, 9 November 2018
“We will make a machine for widespread use, of adequate power, especially suitable for
ploughing; very sturdy to tackle the most stubborn of soils, of very simple construction and
longlasting. Not identical to other machines, but not different just for the sake of it; original
only where it needs to be, and above all the best ”. Thus spoke Fiat founder Giovanni Agnelli,
a hundred years ago, at the presentation of the Model 702, the company’s first production
tractor, designed to remedy the shortage of manpower in the fields following the First World
The year was 1918, and the Model 702, with its series of innovative solutions, obliterated the
competition. In just one year, Fiat won over farming cooperatives throughout Italy and began
production of 1,000 tractors. The 702 was the first in a long line of tractors that would
revolutionize farming. Tractor enthusiasts will remember the Model 700C, the first crawler
tractor in Europe, presented in 1932; “La Piccola”, nicknamed the “field bike” for its ease of
use, launched in 1957, the exact same year another icon made its début on our streets, the
Fiat 500 car. Then, in the Sixties, the “Diamante” series, designed by Pininfarina, and the
“Nastro d’Oro”, the best-selling Fiat tractor ever, with over 110,000 units sold. Finally, the 90
Series, so successful it spanned three decades of production, until the early 2000s.
New Holland Agriculture, a global agricultural brand of CNH Industrial and direct heir to the
Fiat tradition is today celebrating this prestigious 100-year milestone.
New Holland was
founded in 1991, following the purchase of Ford New Holland by Fiat Geotech, which then
consisted of the Fiat Group’s farm machinery and construction equipment brands.
New Holland Agriculture has launched two major commemorative initiatives: a concept tractor
for display, the Fiat Centenario; and a range of Fiat Centenario Limited Edition tractors,
available for sale.
The Fiat Centenario concept was inspired by the 90 Series and created by CNH Industrial’s
Design Centre. Recapturing that distinctive and memorable terracotta color, it evokes the
iconic range of Fiat tractors with its modern flowing lines. The Fiat Centenario Limited Edition
tractors were created for the most loyal customers and six models in the Utility, Specialist and
Crawler ranges are available in traditional Fiat colors and livery. Each tractor bears a
numbered plate identifying it as one of the 100 limited edition models within the six ranges.
Both the Fiat Centenario concept and the Fiat Centenario Limited Edition series will be on
display until Sunday, at the New Holland stand at EIMA 2018, the International Agricultural
and Gardening Machinery Exhibition in Bologna. They will then be displayed at the main
European trade fairs, to the delight of countless farmers and fans.