Burr Ridge, October 30, 2019
CNH Industrial (NYSE: CNHI /MI: CNHI) will be putting the future of farming technology in
front of young people at one of the largest student conventions in the world.
As a sponsor of the Blue Room at the 92nd National FFA Convention and Expo in Indianapolis,
CNH Industrial will showcase the latest in precision farming technology from its Case IH and
New Holland brands to the approximately 69,900 attendees. Presented by AgriNovus Indiana
and powered by Microsoft, the FFA Blue Room delivers experiential learning and thoughtprovoking exposure to the convergence of agriculture, technology, human health, engineering
and more as part of FFA Blue 365. The FFA Organization is focused on promoting and
supporting agricultural education. Through sponsors and speakers, attendees can experience
the many opportunities that provide solutions to agriculture.
“Last year we saw tremendous success with the FFA Blue Room. We are providing students
the opportunity to consider careers they never knew existed and to connect the innovation
and technology transforming agriculture to tomorrow’s global challenges. This is not
technology for technology’s sake – this is about the next generation of leaders charting the
course for the future of agriculture,” says Blaze Currie, Team Leader for the National FFA
Students will have the chance to sit in the driver’s seat of one of agriculture’s most advanced
machines, the New Holland Genesis T8 with PLM Intelligence cab simulator. The company’s
booth will also demonstrate the many applications of precision agriculture on the farm, and
focus on daily themes such as alternative fuels, methane-powered equipment, autonomous
control, and feed and water quality.
“Our world faces unprecedented challenges around food, environment and energy, but
innovations such as our precision agriculture technologies will help our next generations meet
those challenges head-on in sustainable ways,” says Brett Davis, Vice President, New
Holland North America.
CNH Industrial will also be sharing its expertise around the future of farming and food
production by being part of the FFA Blue Room speaker series. Dan Halliday, CNH Industrial
Director of Global Precision Solutions and Telematics Product Management will discuss how
the Company is preparing agriculture to meet current and upcoming challenges in his ‘Going
beyond Farming 4.0’ presentation.
“Young people are our future. We have a long history with FFA and we are proud to support
this year’s Convention and Expo,” says Scott Harris, Vice President, Case IH North America.
“This is part of our company’s commitment to sustainability and investment in students,
education and communities.”
The National FFA Organization provides leadership, growth and career success training
through agricultural education to more than 700,000 members across the United States. The
annual convention and trade show will be held October 30 to November 2.
CNH Industrial has 11 manufacturing plants, 12 research and development centers, and a
workforce of 9,000 in North America. The Company designs, produces and sells ‘machines
for work’ and is present in all major markets worldwide, giving it a unique competitive position.