London, September 11, 2019
Agritechnica 2019 will mark an important step for CNH Industrial (NYSE: CNHI / MI: CNHI),
as the Company’s significant presence at this year’s exhibition underscores its position as a
leading global agricultural equipment manufacturer, both in terms of products and advanced
farming services, including industry-leading precision farming technologies.
CNH Industrial’s global agricultural brands Case IH and New Holland, premium European
tractor brand STEYR and implement manufacturer Kongskilde, will be joined by the
Company’s precision farming aftermarket brand AGXTEND™ on its exhibition début,
alongside the global powertrain segment FPT Industrial. Together they will occupy some
7,300 square meters at the world’s preeminent agricultural trade show.
Each brand will create its own distinctive stand within CNH Industrial’s designated space
displaying a range of cutting-edge differentiated new products and technologies which will
further enhance farming productivity and efficiency. Case IH, New Holland, STEYR, and
Kongskilde will be located in a prime position in Hall 3 near the busy main entrance. There
will also be an area dedicated to CNH Industrial, showcasing the Company’s commitment to
the key megatrend growth drivers of automation, digitalization, servitization and alternative
fuels, and how they benefit agriculture.
FPT Industrial will be located in Hall 16, the home of Systems and Components companies
while AGXTEND, the new Precision Farming aftermarket brand, will take up residence in Hall
11 in an area dedicated to Precision Farming and Digitalization.
Agritechnica is a biannual show, and takes place in Hanover, Germany from November 10 to
16, 2019. The 2017 edition was attended by over 2,800 exhibitors and attracted some